ADIDAS ORIGINALS X ASOS
The first adidas Originals x ASOS collab.
Only adidas Originals has the streetwear heritage to run a catwalk on the street.
So Warren Street was closed and became a fashion show.
London’s Warren Street was shut down and totally transformed. Road markings were replaced with the iconic three stripes and huge lighting rigs cast a cinematic glow on the bespoke catwalk built straight down the middle of the street. A local pub became the ASOS Arms as hundreds of the city’s most stylish descended on the tarmac.
