DELIVEROO: SEND JUDES

My brief was to deliver fame for Deliveroo during the 2026 FIFA World Cup.

What began as a quick-turnaround afternoon stunt became one of the tournament's biggest earned media moments.

The Jude Bellingham Lookalike Competition was conceived, planned and launched in an afternoon. Built around a £1,966 Deliveroo voucher, it tapped into England's World Cup fever and became a global talking point.

Featured by CNN, Yahoo, Vogue, The Guardian, Sky News, Metro, Australian Morning TV and many more.

Cultural timing can beat big budgets.